Are you a real estate agent or broker looking to maximize your marketing potential? Are you trying to get more views on your listings and draw in serious buyers but need help deciding where to start? Don’t worry; we’ve got the answers!
In this blog post, we’ll discuss practical ways for real estate agents and brokers to market their properties so they can sell faster. From creating an online presence with social media campaigns to hosting open houses, this guide will provide you with step-by-step advice that will help put your property front and center of the home-buying process.
If you’re ready to start moving towards selling successfully, buckle up, and let’s dive into how to maximize your real estate listing marketability!
Whether you’re new in real estate or an old-timer, everybody needs to keep up with the evolving marketing landscape to ensure you reach potential buyers quickly. Fortunately, we have meticulously crafted this guide for you! Check out some of our tips below;
Almost everyone uses the internet, so it’s a no-brainer for buyers to look online since it’s where all their much-needed information is! If you want to be a part of the answers they’re looking for, you need an online presence for them to see you.
One way your buyers can find you is through your website. However, not everyone is interested if it’s all over the place and not optimized for mobile and desktop users. Therefore, make sure to work on its interface to improve user experience.
Some UI to focus on:
Content is essential, so you must add helpful blogs, videos, or photos your customers can easily find as they input your area on the search engines. Your website’s speed should also be fast since most internet users have a short attention span. Navigation is also part of the website’s structure and should be straightforward.
Having a website is fantastic, but if your customers don’t know it exists, then what’s the point? Therefore, this leads us to the next step: creating profiles on popular social media platforms like Facebook, Instagram, and Tiktok.
If you just created your profiles, you can spread the word by putting your social media handles on your property for sale signs. Or you can utilize paid ads, such as Facebook ads. It will send your preferred posts to your target demographics.
On your social media profiles, remember to put a link to your website or blog. Use attractive images with short and informative captions to draw attention to your posts. Also, post regularly and consistently so that your customers know you’re always available for their queries and feedback.
As aforementioned, Facebook ads offer a way to reach your target audience. Paying for them will increase your reach. Plus, you’ll gain access to additional data that will help you understand your customers better.
Other paid ads include Google Ads, YouTube Ads, and influencer marketing. Don’t forget to be creative with them! Use videos, fun images, or catchy slogans to grab their attention. You may also use these catchy slogans on your real estate signs so it’s uniform on all your marketing strategies.
Open houses are a great way to get potential buyers interested in your listing. You can host them on the weekend or after work hours so that people have plenty of time to check out the property without any distractions.
How to effectively gain traction for your upcoming open house:
- Advertise on your social media channels
- Pick the right time and day
- Invite neighbor houses
- Remove any clutter and make sure the place is presentable
- Put up quality furniture and displays
- Greet guests with refreshments as they enter
These are only some things you can do if you want a successful open house. You may also have a virtual open house where interested buyers can join a Zoom room to see the property via a guided tour. It’s ideal for those who live in another state and are planning on moving to where your listings are.
Every website highlights its main capabilities, services, or products. As a real estate agent, you must be updated with your listings. If there are high-priority listings, feature them on your website’s home page.
Since your website’s offerings welcome leads, take advantage of this by putting up all those high-priority listings so they know what you have to offer at first glance.
Probably the most crucial factor on your website is listings. Of course, buyers can’t purchase houses online. However, it’s where they will look first. Therefore, you must provide a detailed property listing.
Other things to include in the listing:
- High-quality photos of the house
- Video tours
- Price range
- Businesses, schools, and parks nearby
- Location of the property
These pieces of information will help potential customers decide whether they should purchase from you. The better your listing looks, the more they want to work with you.
Finally, setting up your Google Business Profile will help your buyers know where you’re located, especially if they’re local. By typing in the correct search terms, they can find the best real estate agents that fit their requirements.
Google’s business listing is a curated list of all real estate agents based on the searcher’s interests. These lists will consist of businesses that are active with high reviews.
If you don’t have a GBP, make sure to claim it right away. GBPS will post your website, operation hours, complete address, reviews/ratings, and contact number or email address. It gives potential buyers an overview of what you can offer while increasing organic traffic.
Real estate is vicious, and you must be prepared for any competition that comes your way. If you want to sell and make a profit, you should be proactive and stay up to date with all the newest marketing strategies, online or offline.
With our tips, you can efficiently manage your business and become a trusted name. Follow them today, and watch your listings skyrocket in no time. Good luck!