The world has become a digital village where people from continents far apart connect for leisure, business, and any other reason. Running a business in this digital age entails that you have an online presence to promote it, and this can be achieved in many ways.
You can have active pages on Instagram (IG), Tik Tok, twitter (TW), Facebook (FB), LinkedIn (LI), YouTube (YT) and other social media platforms.
However, having active pages on social media pages is not enough to guarantee business success. You need to also actively engage paid adverts and also setup a Facebook ads funnel in addition to other effective marketing strategies.
When engaging these marketing strategies, you need to be intentional in other to achieve your desired result.
In this article, we will explore the advantage of leveraging Facebook especially to help to drive your online presence, so stay with us.
Understanding Facebook for Business
When it comes to social media, many people often overlook Facebook because they feel it is an old fashion platform. However, FB is a giant platform for digital marketing because you can reach millions and billions of people across the world on this platform.
The only snag is that you have to understand how to successfully leverage the platform.
You need to understand that you have to go beyond creating a profile and posting content. There are nuances that are peculiar to FB that you must understand to effectively plan your marketing strategies so as to unlock the full potential of the platform.
Find Below tips for achieving business success on Facebook: –
Establish Your Presence
There are two broad categories under you can achieve this and they are as follows: –
- Create a Business Page – Setting up a business page on FB is easy and free. This page is where people get to see your brand and know what you offer (products or services). With this page, you engage with customers anywhere in the world and at any time. FB will guide you through the process of creating this page and there are also eLearning courses that you can engage to know how to go about the entire process.
- Build a Following – What is a business page without followers? Therefore, you have to invite your customers to like the page, promote the page through various marketing channels and also engage with relevant groups and communities on FB.
Develop Solid Content Strategy
You may have heard the phrase ‘content is king,’ true as that may be, it is an incomplete truth. The type of content you put out must fit your audience. There are some major things that must be included in your content strategy, and they include the following: –
- Craft Appropriate and Compelling Content – In creating compelling content, you have to have a holistic approach. This means understanding your audience, having a clear objective and means of achieving it, using SEO (Search Engine Optimization) and engaging images and storytelling to pass across your message. For more information on SEO check here: https://searchengineland.com/.
- Have a Content Calendar – You must be consistent in posting content because that it how you maintain the attention of your customers. A content calendar is one sure way of maintaining consistency. This calendar will help you to plan and schedule your posts ahead of time.
Engage Your Audience
Engaging with followers on any social media platform is essential for the success of your page on the platform. Engagement on FB helps to grow the reach of the business organically; it also boosts the News Feed of your page based on FB’s algorithms.
Aim to teach, inform, and inspire your audience because they are not interested in more sales pitches from folks on social media. Ensure that you know and understand your audience because that will determine the type of content you curate for them.
Always keep your content short and succinct, focus on putting out great quality and then be human and relatable.
Below are some concrete ways of effectively engaging your audience: –
- Community Engagement – It is important to always respond promptly to your follower’s queries and comments on your page. Also engage feedback and work on them for the improvement of your products and services.
- Live Videos and Stories – It is often said that pictures speak more than a thousand words. Using stories, images and live videos often draw in audience far better than words or figures. There are many templates that you can use to create engaging videos that reflect the personality of the brand. Read this article for more details on the advantages of visuals for advertising or communication.
Facebook Advertising
Like we alluded at the beginning of this piece, some people think that advertising on FB is lame, but the truth is that with FB advertising, you can reach at least 30% of the world population which is quite huge for any business. With this wide reach, the likelihood of getting your message across to your target customers is very high.
The 2 components of FB advertising are as follows: –
- Target Advertising – The advantage of Facebook advertising cannot be overemphasized. The platform allows you to carry out targeted marketing campaigns that are based on customer behaviour, interests, and demographics.
- Ad Formats – You need to learn and understand all the ad formats that are available on Facebook. These formats include video ads, carousel ads and lead generation ads. Find out the best practise for creating compelling ads and the best one for your target audience.
Conclusion
Maintaining a strong social media presence is very important for any business in this digital age. There are many platforms out there that businesspeople can engage to build a strong online presence. However, Facebook though erroneously underrated has such a wide reach that provides a solid platform for any business to thrive.
In this article, we have shared the basics of Facebook advertising and in the process; tips that will help you leverage the platform and grow your business. Bear these tips in mind going forward so that you can put in the right effort to get your desired results.