Selling a house fast in Arkansas is easier said than done. A common concern is the amount of time it takes to go through the process when signing up with realtors. Suddenly, they are the ones in control of the timeframe and the costs.
They will take their time to get the property listed once you’ve got it in good condition and will take a while to close on a sale once you’ve accepted an offer. To make matters worse, they’ll charge high fees and commission rates to do so.
Because of this, some Arkansas homeowners take the approach of selling their homes themselves. The best way to do this is with a strong marketing campaign and a lot of determination.
Creating A Visually Appealing Product
The first step in any marketing strategy is to create something that has immediate visual appeal. Companies will spend a lot of time and effort on product development to create something that buyers immediately want to get to know better.
You can use the same mentality when selling a home. Visual appeal starts with the physical property itself and its curb appeal. The place has to hook people from the moment they arrive.
The next step is to find a way to translate that into your marketing materials. In this case, that’s the photos used on your listings and advertisements, as well as any videos you choose to upload.
Videos are great because they make it easier for prospective buyers to understand the property’s layout and what it would be like to live there. Photographs need to be well-shot with the right lighting and angles to show off the home at its best. You can add these to your ads and listings to help bring in more traffic.
Advertising That Product On Multiple Channels
The next step on how to sell your house by yourself in Arkansas is to get those ads online. Get those listings out to as many people as possible via as many channels as possible. The obvious place to start is with official online real estate listings, as this is where potential buyers will go to browse and compare available properties in the area.
You want to be careful to make the listing look as professional as possible with clear information about the home’s layout and features, as well as the asking price.
Beyond that, you’ll want to try advertising the listing on social media. Social media posts are a great way to get your property seen by people away from those traditional channels. You just have to match the content to the platform. One of the best places to start is Facebook. Facebook is all about communities and sharing posts.
You can put ads up on community pages and let locals know that your property is available and you’re looking for a quick sale. The post can show off those videos and photos, with room underneath for comments. Instagram is another good place to highlight all the aesthetic features of your home. Or, you could create a longer walk-through tour video and post that on YouTube.
Other options for advertising include physical print media. You can put out ads in papers and classified columns, although this won’t allow for the same visual media and won’t showcase the property at its best. You could also make flyers with your image and details and put them in prominent places, but that’s a lot of effort with a limited chance of people seeing the house.
Getting The Product In Front Of Buyers
If those ads or listings are successful, and you get a message from an interested buyer, they’re going to want to see the property for real. This is where you can take the marketing strategy to new heights with a viewing and a great sales pitch. All you have to do is make sure the home is in prime condition at the time of the viewing.
Then, you can focus on highlighting all the best selling points, without ever sounding desperate to sell. You can also do this through open viewings if you’re struggling with the ad campaign.
These events can be stressful as you end up with multiple people wandering through your home and asking questions. Yet, you might form a connection with one of them and convince them to make an offer.
Putting In The Work Behind The Scenes
The best case scenario here is that you create an amazing ad to showcase your home, get a cash offer within the week, and can think about moving out. However, you’ll need to invest quite a lot of resources into this process. It’s on you to make repairs, start redecorating, and add anything that will improve the value of the property.
This can get expensive, and it could be months before you are ready to conduct a viewing. There are also the costs that come from creating the ads and flyers and handling the house sale.
Is It Worth The Stress?
You’re probably looking at all of this thinking that it’s a lot of work and a massive expense. You’re right. The only reason to go ahead with marketing and selling a property yourself is if you want the professional experience and enjoy the challenge of the process. If you want to do up houses and sell them for a living, this is a great first step.
If you’re merely trying to sell a home without dealing with real estate agents, you might end up worse off. If you feel like this isn’t the way forward, there is another option. You can work with Arkansas house buyers who will take on the property in its current condition and do all the hard work themselves.
You’ll be free to move on to a new home in as little as a couple of weeks, and they will handle all those repairs and marketing costs to make a profit on their offer. Consider your options carefully and talk to local house buyers to get the best deal.