The psychology of color studies how humans perceive and are influenced by different colors. Studies show that different colors impact people differently, affecting their moods and feelings.
Businesses all over the world have maximized these findings by using specific colors to make their target audience more receptive to their products.
For instance, online casinos such as vulkan vegas logowanie have bright green and red colors on their register and login icons to attract players and persuade them to open an account.
Colors and Their Meaning in Marketing
The different colors have an impact on people thus it is important to be strategic when choosing colors associated with your brand.
- Black: in the marketing world, it is associated with luxury and high-end products. It brings about a feeling of exclusivity and affluence. At the same time, it can be associated with death and coldness thus it is advisable to use it carefully in your logos or advertisements
- Green: it is said to resonate with health and the environment. People associate it with being good for your health as it reflects nature. It makes you feel refreshed and relaxed. However, it may sometimes appear bland and boring so it is important to play with the different shades of the color to come up with the perfect match for your product.
- Red: it causes an increase in blood pressure and thus is linked to excitement or anger. It can be positive in that it causes the target audience to be excited thus purchasing the product. Though at times it can be considered a scary warning sign to stop.
- Blue: is associated with lower blood pressure bringing about calmness. Studies show that it is the world’s favorite color with both women and men rating it positively. Brands use it in various ways to elicit reactions from their clientele including even using it in their names. It is associated with trust and dependability. However, it can also signify you are cold and unapproachable.
- Purple: it is associated with royalty and sophistication. It is thought to be a feminine color so most brands that use it target feminine audiences. Although, it can also be linked to moodiness and aloofness which may have a negative impact on your brand.
- Yellow: this color is associated with youthfulness and happiness.It is a vibrant hue that attracts people and makes you feel optimistic. The downside of this hue is that it can also be seen as cautionary, causing people to feel anxious around it.
- Orange: this color makes you feel confident and happy. It is associated with the sun thus making the target audience cheerful. On the flip side, it can come out as immature and sluggish. Thus, it is important to balance it when using it in a corporate setting. However, if it is used in children or non-corporate advertisements, it is bound to attract you.
- White: it brings a sense of peace and cleanliness that makes a brand appear unique and catchy. It may also come off as boring or too simplistic but when used correctly, it can bring about some simplicity that shows sophistication and exclusivity.
How to Choose the Right Colors for Your Brand
The information at hand shows that color can be used to influence customer reaction thus persuading them to purchase a product. These are some of the ways brands can use this knowledge to modify their marketing strategies and increase their sales:
- Understand the psychology of colors: a smart marketing executive will acquaint themselves with how to leverage the use of colors to make their campaigns more effective. Simply understanding how each hue affects the target audience can lead to more inspiring advertisements, logos, and websites resulting in an increase in sales.
- Determine the emotional reaction first: in order to be effective, you have to first decide what emotion you want the audience to have when they see your advertisement or product. If you want them to be excited or feel creative you should go for yellow or orange. On the other hand, if you want them to feel calm and soothed you should go for blue.
- Understand the cultural implications of the color: culture denotes a people’s way of life and doing things. Different cultures perceive colors differently. It is thus crucial to factor in what your target audience thinks of a certain color before using it.
- Learn from your industry: you can observe what competitors have used and decide to either use a different shade of the same hue or go completely opposite and introduce a new hue that will make your product stand out. Either way, it is important to appreciate the consumer’s perception before making a decision.
- Be consistent in your palettes: it is vital to stick to the colors you choose. Consumers tend to associate products with the color they are used to seeing. A radical change may scare them away.
The psychology of color cannot be ignored when coming up with marketing strategies. The impact is too big and the results are evident enough to warrant consideration.