When used properly, your dental practice can be elevated with search engine optimization (SEO). SEO for dentists is a specific skill that an experienced SEO agency should be able to do. Here is what you should know about growing your dental practice with SEO and choosing the right SEO agency:
Keyword Research
The first thing an SEO company should do is conduct keyword research. Keyword research should be done for your specific industry, as it can determine the outcome of your SEO. SEO agencies may often conduct keyword research to keep up with changing dentistry trends. SEO companies can begin by identifying phrases and keywords that your audience is most likely to use. Your audience may use keywords that include words like “dentist” or “dental practice in my area.” Be sure that your hired SEO agency utilizes these keywords.
Website Optimization
An SEO agency can apply keyword research for your dental practice to your website. On-page and off-page optimization includes making title tags, meta-descriptions, headers, and URLS more SEO friendly. An SEO-friendly website is key to getting your business to the top of the search engine results. SEO agencies can begin a website optimization by doing a website audit. A website audit can determine which on-page and off-page optimization you will need.
Another part of website optimization can be creating new content. Content like blogs, articles, frequently asked customer questions, and other content should be created. Search engines, like Google, are geared toward providing helpful content to readers. An SEO company can provide helpful content that is specific to dentistry. A blog or frequently asked questions page on your website can cover topics your customers may be interested in. An SEO company is able to optimize blogs and articles to enhance your search engine rankings and get you in the face of more potential customers.
It is key to verify that your website optimization is also done on mobile. Websites that are user-friendly through a mobile phone may achieve a more positive user experience. A better user experience can assist in increasing SEO rankings.
Local SEO
When a customer is searching for a dentist, a large percentage of them are looking for local services. SEO for dentists should target local searches. You can grow your local SEO by following these tips:
- Including your business name, address, and phone number (NAP) on every page, preferably in the footer or header.
- Creating a Google My Business (GMB) listing and verifying your practice’s information.
- Encouraging satisfied patients to leave positive reviews on your GMB profile and other review platforms.
Google Maps can also be a great tool, but you should avoid only using this solution. Google Maps, like Google in general, may take in more factors than just location. Make sure that the SEO company you hire uses local SEO in their keyword research for your dental practice for a wider audience.
Social Media Presence
You can increase your SEO ranks by staying active on social media. Certain social media platforms can help you engage with your audience. Share informative content, engage with your audience, and encourage patients to share their positive experiences. You can ask your SEO agency to link your social media to your website to create more organic traffic. Attach your website to your social media to lead your audience to your services.
Analytics and Monitoring
Once your SEO strategy is in place, your hired SEO agency should monitor and track your progress. They can track your keyword rankings, organic traffic, and user engagement metrics to identify areas for improvement and adjust your SEO strategy accordingly. By monitoring your analytics and keeping up with SEO trends, SEO professionals can make sure that your website is on track for success.
Find SEO for Dentists
SEO for dentists is specific and should be done properly by an SEO agency with experience. Find an SEO company that has experience helping dentists build their SEO. You can also look for businesses that are highly ranked on Google and look for who their SEO provider is. Be sure that the company you hire keeps the best practices mentioned above. Search for SEO for dentists to learn more about what services SEO businesses can provide for your dental practice.
